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Cookie Policy


Last Updated: 14 March 2025  ·  Effective Date: 14 March 2025

1. What This Policy Covers

This Cookie Policy explains what cookies are, how Threnn uses them on thrennxx.world, and what choices you have regarding their use. Please read it alongside our Privacy Policy, which provides broader information about how we handle personal data.

This website is operated by Threnn, 6/F, Infinitus Plaza, 199 Des Voeux Road Central, Sheung Wan, Hong Kong. When we say "we", "us", or "our", we mean Threnn.


2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your browser over time and remember certain information — such as your language preference or whether you have already seen a notice.

Cookies can be first-party (set by Threnn directly) or third-party (set by external services we use, such as analytics providers). They can be session cookies (deleted when you close your browser) or persistent cookies (stored on your device for a defined period).

We also use technologies similar to cookies — such as local storage and pixel tags — which behave in comparable ways. References to "cookies" in this policy include these technologies unless otherwise stated.


3. Cookies We Use

We use four categories of cookies on this website. Your consent preferences are stored locally on your device and respected on every subsequent visit.

Essential Always active — no consent required

These cookies are necessary for the website to function correctly. They cannot be disabled without breaking core features such as the cookie consent banner, form submission, and navigation.

Cookie Purpose Expires
threnn_consent Stores your cookie consent preferences (localStorage) 12 months
threnn_session Maintains your session during a single visit Session
Analytics Requires consent

Analytics cookies help us understand how visitors use our website — which pages they visit, how long they stay, and how they navigate. This data is aggregated and anonymised where possible. We use this information to improve the website experience.

Cookie Provider Expires
_ga, _ga_* Google Analytics 4 13 months
_gid Google Analytics 4 24 hours
_uetsid, _uetvid Microsoft Clarity / Bing 13 months

Google Analytics is operated by Google Ireland Limited. You can learn more about Google's data practices at policies.google.com/privacy.

Marketing Requires consent

Marketing cookies track enquiries and contact form completions so we can measure the effectiveness of any promotional activity. We do not serve display advertising, and these cookies are used solely for attribution and conversion measurement.

Cookie / Pixel Provider Expires
_fbp, _fbc Meta (Facebook) Pixel 90 days
_gcl_aw Google Ads conversion 90 days
Preferences Requires consent

Preference cookies remember choices you make on the website to improve your experience on return visits — such as form field pre-fill or display settings. At present, we do not set any preference cookies beyond what is listed under essential cookies above. This category is reserved for future features and will be updated if that changes.


4. Legal Basis for Cookie Use

Hong Kong's Personal Data (Privacy) Ordinance (Cap. 486) governs how we handle personal data, including data collected through cookies. Where cookies collect personal data, we rely on your explicit consent (given through the cookie banner) for non-essential categories. Essential cookies are placed on the basis of our legitimate interest in operating a functioning website.

Consent is voluntary. Declining non-essential cookies will not prevent you from accessing information on this website or making an enquiry.


5. Managing Your Preferences

You can manage your cookie preferences at any time using the options below.

Cookie Banner

When you first visit our website, a cookie consent banner allows you to accept or decline each category. You can revisit this by clearing your browser's local storage for this domain, which will cause the banner to reappear on your next visit.

Browser Settings

Most browsers allow you to view, block, and delete cookies via their privacy or settings menus. Be aware that blocking all cookies may affect website functionality. Links to browser cookie guides: Chrome, Firefox, Safari.

Third-Party Opt-Out

You may opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on. For Meta, visit your Ad Preferences in Facebook settings.


6. International Data Transfers

Some third-party cookie providers (such as Google and Meta) process data on servers outside of Hong Kong, including in the United States and European Union. These providers are subject to their own privacy frameworks and applicable data transfer mechanisms.

By accepting analytics or marketing cookies, you acknowledge that associated data may be transferred and processed internationally. Where no consent is given, no such cookies are set.


7. Changes to This Policy

We may update this Cookie Policy periodically to reflect changes in the cookies we use or in applicable regulations. The "Last Updated" date at the top of this page will reflect any revisions. If we make material changes, we will display a notice on the website. Continued use of the website after changes are posted constitutes your acknowledgment of the updated policy.


8. Contact Us

If you have questions about this Cookie Policy or wish to exercise any rights regarding personal data processed through cookies, please contact us:

Threnn

6/F, Infinitus Plaza, 199 Des Voeux Road Central, Sheung Wan, Hong Kong

Email: [email protected]

Phone: +852 3284 7059

For formal data access or correction requests, please refer to our full Privacy Policy.